Targeting Party Supporters, Key Demographics and Undecided Voters

This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the importance of key issues and propositions to, as well as other influences on, the electoral success of a political party. The chapter also highlights what this means for the parties and the lessons they need to take from this as they move forward.