Modeling Random Forwarding Actions for Information Diffusion over Mobile Social Networks

Modeling information diffusion over social networks has attracted a lot of attention from both academia and industry. Based on universal generating function method and discrete stress-strength interference theory, a novel method is proposed to model the users’ random forwarding actions, and the most susceptible users are extracted. The effect of a user on information diffusion is quantified as node susceptibility (NS), and NS is defined as the …