Modeling and optimization of multilevel marketing operations

Abstract This paper models the resource allocation problem arising in multilevel marketing (i.e., network) operations. The supervisor of a network of salespersons has a limited resource (her own time). She must decide on the (i) optimal number of “direct contacts” to recruit, train and develop; (ii) optimal number of lower levels she should be responsible for helping to hire, train and develop their own direct contacts, and (iii) optimal …