An Empirical Examination of the “Vicious Cycle” of Facebook Addiction

The use of some hedonic information systems (IS) can be addictive and lead to addiction-like symptoms. This study seeks to examine the “vicious cycle” in such situations, i.e., the ways in which past growth of hedonic system use facilitate the development of one's current level of addiction, which in turn drives further system use. These links are explicated using the theories of rational addiction and neural incentive sensitization. The …