Untangling the complex role of guilt in rational decisions to discontinue the use of a hedonic Information System

The discontinuance of the use of hedonic information systems (IS) has become somewhat prevalent. Nevertheless, little is known about why some individuals might decide to discontinue using a technology which they often use frequently and the use of which is typically intrinsically rewarding. Prior research has alluded to the ideas that (1) IS discontinuance merits its own theorizing, possibly separate from continuance and that (2) guilt feelings …