Journal article
Motivational Impacts on Intent to Use Health-Related Social Media
Abstract
Today, the healthcare industry is challenged with promoting health and disease prevention through various customer outreach initiatives. Social media tools enable customers to aquire health information without the need to visit their doctor. Yet, healthcare providers do not understand what motivates customers to use such technology for health-related purposes. In this study, an online survey was conducted with 4,058 participants. Using SEM …
Authors
Gonzalez E; Mitra S; Turel O
Journal
Journal of Computer Information Systems, Vol. 60, No. 2, pp. 136–145
Publisher
Taylor & Francis
Publication Date
March 3, 2020
DOI
10.1080/08874417.2017.1406829
ISSN
0887-4417