Experts has a new look! Let us know what you think of the updates.

Provide feedback

Scholarly Works

Measuring Implicit Attitude in Information Systems...

Journal article

Measuring Implicit Attitude in Information Systems Research with the Implicit Association Test

Authors

Serenko A; Turel O

Journal

Communications of the Association for Information Systems, Vol. 47, , pp. 397–432

Publisher

Association for Information Systems

DOI

10.17705/1cais.04719

ISSN

1529-3181

Associated Experts

Ofir Turel

Adjunct Professor, DeGroote School of Business

Labels

Fields of Research (FoR)

46 Information and Computing Sciences 3503 Business systems in context 4609 Information systems 35 Commerce, Management, Tourism and Services

View published work (Non-McMaster Users)