Exhaustion and dependency: a habituation–sensitization perspective on the duality of habit in social media use

Purpose The current work builds on the dual process theory of habituation and sensitization to empirically investigate theory-based mechanisms through which social media use habit influences continued social media use intentions in the context of problematic social media use (SMU). Design/methodology/approach We build on the dual process theory of habituation and sensitization and test our model with structural equation modeling technique …