Personalized Total Cost of Ownership and Range-Capability Assessment as an EV Sales Accelerator

Several activities are currently underway that will further reduce the Total Cost of Ownership (TCO) and improve the user experience for electric vehicles. While this will potentially increase the favorability of EVs, this will only translate to increased EV adoption if potential EV owners are informed of these benefits in a method that is understandable and personally relevant. Multiple studies have concluded that current methods are insufficient in providing this awareness and that the lack of suitable alternatives will delay EV adoption. This paper will present the findings of a new method of EV purchase assistance, highlighting key findings from over 20 fleets that have implemented the system.