Scholarly Works

Exporting Theories and Explanations: Past, Present...

Exporting Theories and Explanations: Past, Present and Future

Abstract

Theories and explanations pertinent to exporting and tests of these are reviewed. The firm’s interrelationship with new theoretical developments is assessed. A prognosis of probable research direction covering attitudinal and other determinants of the firm’s export effectiveness is identified. Also, a conceptual reclassification for products is proposed.

Authors

Kirpalani VH; Kleinschmidt E

Book title

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Pagination

pp. 341-344

Publisher

Springer Nature

Publication Date

January 1, 2016

DOI

10.1007/978-3-319-16934-7_80

Associated Experts

Elko Kleinschmidt

Professor Emeritus, DeGroote School of Business

Labels

Fields of Research (FoR)

3501 Accounting, Auditing and Accountability 35 Commerce, Management, Tourism and Services 44 Human Society

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