How to enhance the effectiveness of online review platforms
Abstract
The large volume of contents on online review platforms can cognitively overload consumers. It’s therefore crucial for online review platforms to present information cues and features to help consumers make effective assessments of online reviews faster. Currently, major deficiencies in the design of major online review platforms hinder this objective. To address this deficiency, findings of our published meta-analysis of online review literature specify the most influential information cues and their order of importance to help consumers make better decisions. In this article, we elaborate on the practical implications of our findings for designing more effective online review platforms.