The move to university is a major life transition associated with precipitous declines in physical activity (PA). While it remains unclear how these declines can be best attenuated, the concept of physical literacy (PL) or enhancements of PL may be a promising modality to promote PA during life transitions. The purpose of the current study was to evaluate the impact of a pilot PL-based intervention on PA and fitness for students transitioning into university. Participants included 65 first-year students (Mage = 17.85 ± 0.51; n = 46 females), enrolled in a quasi-experimental study. Intervention participants (n = 26) participated in a 12-week novel movement skills program conducted in a group-based environment. Results from the 2 × 2 repeated measures ANOVA found moderate effects in the time by condition interaction F(1,56) = 2.70, p = 0.11, ηp2 = 0.08 for PA behaviors as well as for estimated cardiorespiratory fitness F(1,61) = 8.35, p = 0.005, ηp2 = 0.12. Findings from our pilot program suggest that PL may be an effective modality to help first-year university students maintain fitness and attenuate the declines in PA behaviors when transitioning into university. Similar trials with larger samples are required.