Journal article
Understanding users’ dynamic behavior in a free trial of IT services: A three-stage model
Abstract
A free trial of an information technology service (ITS) provides users an opportunity to obtain direct usage experience without purchase commitment, which can significantly reduce their uncertainty about the utility and quality of the ITS and promote their intention of final purchasing. Previous studies of user behavior in a free trial of ITS have mainly focused on either the adoption intention in the pre-trial stage or purchase intention in …
Authors
Jiao W; Chen H; Yuan Y
Journal
Information & Management, Vol. 57, No. 6,
Publisher
Elsevier
Publication Date
September 2020
DOI
10.1016/j.im.2019.103238
ISSN
0378-7206