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A round Bouba is easier to remember than a curved...
Journal article

A round Bouba is easier to remember than a curved Kiki: Sound-symbolism can support associative memory

Abstract

Past research has shown that prior knowledge can support our episodic memory for recently encountered associations. According to the model proposed by Cox and Criss (Proceedings of the 40th Annual Conference of the Cognitive Science Society, pp. 250-255, Madison, MI: Cognitive Science Society, 2018) and Cox and Shiffrin (Cognitive Psychology, 97, 31–61, 2017), any features shared by associated items should facilitate encoding and retrieval. We …

Authors

Sonier R-P; Poirier M; Guitard D; Saint-Aubin J

Journal

Psychonomic Bulletin & Review, Vol. 27, No. 4, pp. 776–782

Publisher

Springer Nature

Publication Date

August 2020

DOI

10.3758/s13423-020-01733-8

ISSN

1069-9384