The impact of financial incentives on pharmacist dispensing habits: Evidence from the british columbia product incentive plan

The Product Incentive Plan (PIP) was introduced in British Columbia in July 1990 and offered pharmacists financial incentives for generic drug substitution. Using PIP as a case study, this study analyzed pharmacist responses to financial incentives and the amount of relative savings achieved through generic substitution across five different pharmacy types and seven therapeutic classes. Data consisted of 1.5 million PharmaCare prescription …