Healthcare marketing and Internet technology management

The strategic planning process provides healthcare organizations with a framework for analyzing business opportunities and threats, and guides the strategy and tactics of strategic business units within an organization, as well as departments within the strategic business units. In recent years, the technological changes affecting healthcare have been substantial; Internet technologies in particular have and continue to influence strategic marketing and decision making on a number of fronts. This paper discusses how the Internet and its associated technologies have impacted on the strategic marketing process for healthcare organizations. © 2000 Inderscience Enterprises Ltd.