Journal article
Selecting winning new product projects: Using the NewProd system
Abstract
Separating probable winners from probable losers is the goal of the new product screening task, and Professor Robert G. Cooper has developed a model that does this with remarkable success. In this article, he reviews various approaches to new product screening and then presents the basics of the NewProd model. NewProd now has a history of use in industry that seems to be fulfilling its original research promise. Professor Cooper shows how …
Authors
Cooper RG
Journal
Journal of Product Innovation Management, Vol. 2, No. 1, pp. 34–44
Publication Date
January 1, 1985
DOI
10.1016/0737-6782(85)90014-1
ISSN
0737-6782