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The stage-gate® system for product innovation in...
Chapter
The stage-gate® system for product innovation in B2B firms
Authors
Cooper RG
Book title
Handbook of Business to Business Marketing
Pagination
pp. 596-624
Publication Date
January 1, 2012
DOI
10.4337/9781781002445.00044
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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