Journal article
Screening new products for potential winners
Abstract
Key success factors - product superiority, upfront homework, strong market orientation and quality of execution of key activities in new product process - that significantly distinguish successful new product from unsuccessful ones were identified. Most companies were found to lack these key success factors. Thus, a stage-gate system, a formal process for moving a new product from idea stage to launching stage, is proposed. A report on the …
Authors
Cooper RG; Kleinschmidt EJ
Journal
IEEE Engineering Management Review, Vol. 22, No. 4, pp. 24–30
Publication Date
December 1, 1994
ISSN
0360-8581