New product portfolio management: Practices and performance

Some of the findings of an extensive investigation into how businesses manage their research and development and new product portfolios are presented, including how satisfied management is with their portfolio management practices, and the portfolio results achieved in these businesses. An exploratory study was undertaken to gain insights into industry's use of portfolio models. Leading firms were identified and in-depth interviews were conducted with management to better define what portfolio management is, to identify the types of portfolio management in use, to understand the principal goals that businesses are trying to achieve via portfolio management, and to determine how managers perceived these models and methods.