Uncovering the keys to new product success Journal Articles

authors

• Cooper, Robert Gravlin
• Kleinschmidt, Elko

status

• published 

publication date

• December 1, 1993

has subject area

• Business & Management (Science Metrix)

published in

• IEEE Engineering Management Review  Journal

start page

• 5

end page

• 18

volume

• 21

issue

• 4