A PLURALITY MAXIMIZING APPROACH TO THE ALLOCATION OF CAMPAIGN RESOURCES Journal Articles

abstract

• ABSTRACTAn important problem in the planning of political campaigns is the allocation of resources to precincts and other geographical voting units in order to maximize a candidate's plurality. Essentially, parties may increase candidate plurality by engaging in registration drives, midcampaign activities such as canvassing and candidate appearances, and get‐out‐the‐vote drives. Based on previous work which has related voter response to party identification, the authors develop a model for the optimal allocation of campaign resources to these activities. The computational feasibility of the solution procedure is made possible by a decomposition across activities.

authors

• Sweeney, Dennis J
• Abad, Prakash

status

• published 

publication date

• July 1976

has subject area

• 1503 Business and Management (FoR)
• 1504 Commercial Services (FoR)
• 1505 Marketing (FoR)
• Business & Management (Science Metrix)

published in

• Decision Sciences  Journal

keywords

• 35 Commerce, Management, Tourism and Services

Digital Object Identifier (DOI)

• 10.1111/j.1540-5915.1976.tb00693.x

start page

• 468

end page

• 478

volume

• 7

issue

• 3