Patronizing young and elderly adults: Response strategies in a community setting

Within the context of an elaborated model of the communication predicament of aging, the effects of particular response strategies to patronizing, intergenerational talk were investigated with written vignettes depicting a community situation. Young adults (N = 222) evaluated a patronizing speaker more negatively than a non‐patronizing speaker, and they also judged both conversational partners to be more satisfied when patronizing speech was absent. As compared to cooperative responses, assertive responses from the patronizee led to evaluations that she was higher status, more controlling, less nurturing, and less satisfied. Patronizing individuals receiving an assertive response were evaluated as less in control and satisfied than when they received a cooperative response.