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Word of Mouth
Journal article
Word of Mouth
Journal
Word of Mouth, Vol. 22, No. 5, pp. 1–16
Publisher
SAGE Publications
Publication Date
January 1, 2011
DOI
10.1177/10483950110220050101
ISSN
1048-3950
Associated Experts
Lyn Turkstra
Professor, Faculty of Health Sciences
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