Investment Strategies in Supplier Development under Capacity and Demand Uncertainty

ABSTRACT We study joint investment by a buyer and a supplier in improving the supplier's capacity using a Stackelberg game model. We analyze both buyer‐led and supplier‐led situations. We show that in both cases the players have an opportunistic behavior toward investment. In the buyer‐led game, when the buyer finds the supplier motivated enough to invest, he avoids any direct contribution on capacity improvement. In this situation, the buyer …