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Die Markteinführung neuer Produkte
Chapters
Overview
Identity
Additional Document Info
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Overview
authors
Kleinschmidt, Elko
Geschka, Horst
Cooper, Robert
status
published
publication date
1996
Identity
Digital Object Identifier (DOI)
10.1007/978-3-642-78687-7_4
International Standard Book Number (ISBN) 13
978-3-642-78688-4
Additional Document Info
start page
175
end page
226
