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Erfolgsfaktoren für neue Produkte
Chapter
Erfolgsfaktoren für neue Produkte
Authors
Kleinschmidt E; Geschka H; Cooper R
Pagination
pp. 1-50
Publication Date
January 1, 1996
ISBN-13
978-3-642-78688-4
DOI
10.1007/978-3-642-78687-7_1
Associated Experts
Elko Kleinschmidt
Professor Emeritus, DeGroote School of Business
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