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Kundenbedürfnisse, -wünsche und -probleme...
Chapter
Kundenbedürfnisse, -wünsche und -probleme aufspüren
Authors
Kleinschmidt E; Geschka H; Cooper R
Pagination
pp. 107-173
Publication Date
January 1, 1996
ISBN-13
978-3-642-78688-4
DOI
10.1007/978-3-642-78687-7_3
Associated Experts
Elko Kleinschmidt
Professor Emeritus, DeGroote School of Business
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