Strategic Choice of Electronic Marketplace Functionalities: a Buyer-Supplier Relationship Perspective

This paper explores the important factors affecting the choice of electronic marketplace (EM) functionalities. We propose that buyer-supplier relationship-related factors, such as transaction uncertainty, transaction specific investment, transaction frequency, complexity of product description, and non-contractible factors, can affect the choice of different EM functionalities. A case study method was employed to verify these propositions. We …