Other
We Are Smarter Than Me: Crowdsourcing New Businesses
Abstract
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector, available in print and digital formats. Use crowdsourcing to create marketable new products and content - and blow away your traditional competitors! When communities help manufacture companies’ products or content, the advantages over traditional business models are huge. At iStock, for instance, …
Authors
Libert B; Dyck JV; Spector J; Studios A
Publisher
Audible Studios