Marketing Research in Canada: Methods and Practice Book uri icon

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abstract

  • This text takes a hands-on, “how-to” approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.

publication date

  • March 1992

edition

  • 1 edition