The Relationship Between the Position of Name Generator Questions and Responsiveness in Multiple Name Generator Surveys

Using randomly ordered name generators, we tested the effect of name generators’ relative position on the likelihood of respondents’ declining to respond or satisficing in their response. An online survey of public health staff elicited names of information sources, information seekers, perceived experts, and friends. Results show that when name generators are asked later, they are more likely to go unanswered and respondents are more likely to respond that they do not know anyone or list fewer names. The effect of sequence was not consistent in different question types, which could be the result of the moderating effect of willingness to answer and question sensitivity.