abstract
- This article describes two potential bases for memory bias associated with global self-esteem. According to the mood-congruence model, activation of either dimension of self-esteem (self-competence or self-liking) produces an affective state that facilitates retrieval of traces that are consistent with that state while hindering retrieval of traces that are inconsistent. According to the relevance model, activation of either dimension results in superior encoding of matching negative content by individuals who are low on the dimension. Three studies were conducted to determine which model best accounts for the pattern of bias across distinct content categories. Results were generally consistent with the relevance model.