Visual word recognition: On the reliability of repetition priming

Repetition priming is one of the most robust phenomena in cognitive psychology, but participants vary substantially on the amount of priming that they produce. The current experiments assessed the reliability of repetition priming within individuals. The results suggest that observed differences in the size of the repetition priming effect across participants are largely reliable and result primarily from systematic processes. We conclude that the unreliability of semantic priming observed by Stolz, Besner, and Carr (2005) is specific to uncoordinated processes in semantic memory, and that this unreliability does not generalize to other processes in visual word recognition. We consider the implications of these results for theories of automatic and controlled processes that contribute to priming. Finally, we emphasize the importance of reliability for researchers who use similar paradigms to study individual and group differences in cognition.