Evaluations of patronizing speech and three response styles in a non‐service‐providing context

Earlier studies have documented observers’ negative evaluations of patronizing speech directed towards elderly individuals. In addition, such studies have demonstrated that evaluations of individuals in a patronizing encounter are affected by the response style of the patronizee (e.g., assertive responses are associated with higher evaluations of competence). In the current study, undergraduates (N = 162) evaluated, among other things, the …