Opinion: Direct-to-consumer advertising of prescription medicines: a counter argument Journal Articles uri icon

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abstract

  • Direct-to-consumer advertising of prescription-only medicines is currently only permitted in the USA and New Zealand. Barbara Mintzes and Dee Mangin provide their case against direct-to-consumer advertising of prescription medicines, arguing that its wider introduction would lead to a ‘Pharma-knows-best’ culture.

publication date

  • December 2009