The CBC and the Juno Awards

Through a case study of the Juno Awards, this article attempts to enhance what is known about the crisis facing the Canadian Broadcasting Corporation (CBC). The CBC worked with the Canadian Academy of Recording Arts and Sciences (CARAS) on the annual ceremony for the Canadian music industry from the mid-1970s to 2001. An analysis of this time frame gives rise to three arguments about the CBC and the Juno Awards. First, as applied to the Junos, the concept of a promotional state for popular music provides insights into the CBC’s crisis. Second, the role of CARAS points to the possibility that outside control has exacerbated the crisis in the CBC. Third, the CBC’s response to CARAS’ control suggests that the public broadcaster may have contributed to its own crisis.