Journal article
A Discrete-Choice Approach to Modeling Social Influence on Individual Decision Making
Abstract
Individual decision making is commonly studied using discrete choice models. Models of this type are applied extensively to the study of travel behavior, residential location, and employment decisions, among other topics of interest. A notable characteristic of the underlying economic theory is the assumption that individuals seek to maximize utility on the basis of their personal attributes and the attributes of the alternatives available to …
Authors
Páez A; Scott DM; Volz E
Journal
Environment and Planning B Urban Analytics and City Science, Vol. 35, No. 6, pp. 1055–1069
Publisher
SAGE Publications
Publication Date
December 2008
DOI
10.1068/b3320t
ISSN
2399-8083