Journal article
Spinning climate change: Corporate and NGO public relations strategies in Canada and the United States
Abstract
This article examines the role of PR in the debate about global climate change. Seeking to move beyond a focus on PR as just the handmaiden of corporate power, the article documents the fluid role of professionalized communication in terms of its impact on both corporate and NGO actors and their activities, focusing on communication tactics and the influence of PR consultancies. Drawing from the debates around the transformation of the public …
Authors
Greenberg J; Knight G; Westersund E
Journal
International Communication Gazette, Vol. 73, No. 1-2, pp. 65–82
Publisher
SAGE Publications
Publication Date
February 2011
DOI
10.1177/1748048510386742
ISSN
1748-0485