Journal article
Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App
Abstract
BACKGROUND: Behavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, referring friends, and completing an average of 1 to 2 educational health quizzes per week ("micro-learning"), with long-term objectives of increasing health knowledge and …
Authors
Mitchell M; White L; Oh P; Alter D; Leahey T; Kwan M; Faulkner G
Journal
JMIR mHealth and uHealth, Vol. 5, No. 5,
Publisher
JMIR Publications
DOI
10.2196/mhealth.7323
ISSN
2291-5222