The 1992 Presidential Campaign and Debates Conferences

abstract

• The 1992 presidential campaign, especially its presidential debates, produced cognitive, affective, and emotive effects which the Cognigraphics research method was able to distinguish. George Bush's campaign decline was dramatically etched in respondent cognitions. Bill Clinton survived early emotion and continuing affective disadvantage to win the election on what seemed clearly cognitive grounds—the country's need for a change by someone seen as capable of changing things. Ross Perot was strongly criticized for dropping out of the race, but his debate performance turned around his affective picture, even though respondents seemed unconvinced that he was capable of making the needed changes.

authors

• Carter, Ronald
• STAMM, KEITH R

status

• published 

publication date

• June 1994

has subject area

• 1903 Journalism and Professional Writing (FoR)
• 2001 Communication and Media Studies (FoR)
• Communication & Media Studies (Science Metrix)

published in

• Communication Research  Journal

presented at event

• Meeting of the Communication-Theory-and-Methodology-Division of the Association-for-Education-in-Journalism-and-Mass-Communication  Conference

keywords

• Communication
• Social Sciences

Digital Object Identifier (DOI)

• 10.1177/009365094021003008

start page

• 380

end page

• 395

volume

• 21

issue

• 3