selected scholarly activity
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books
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chapters
- Factors Affecting the Adoption of Entertainment Mobile Applications in Iran. 1552-1566. 2018
- Marketing and Branding for Iranian Home-Based Businesses. 343-359. 2017
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conferences
- Evaluation of the Relationship Between Electronic-Marketing and Market-Driven Companies. 2010 International Conference on e-Education, e-Business, e-Management and e-Learning. 168-172. 2010
- Literatures review for the Determination of Brand Equity and the preparation of balance sheet for measuring it.. PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON INNOVATION, MANAGEMENT AND SERVICE. 66-71. 2010
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journal articles
- The implication of user-generated content in new product development process: A systematic literature review and future research agenda. Technological Forecasting and Social Change. 206:123551-123551. 2024
- Investigating the Effect of Motives, Social Capital, and Human Capital on Commercialization of Self-Developed Products by User Innovators: A Study of a Crowdfunding Platform. International Journal of Innovation and Technology Management. 20. 2023
- Determining the factors affecting brand authenticity of startups in social media. Qualitative Market Research. 24:396-419. 2021
- A Unique Method of Constructing Brand Perceptual Maps by the Text Mining of Multimedia Consumer Reviews. International Journal of Mobile Computing and Multimedia Communications. 9:1-22. 2018
- Factors Affecting the Adoption of Entertainment Mobile Applications in Iran. Journal of Global Information Management. 24:67-79. 2016
- Devising a branding model for multipurpose mega-projects in entertainment, residential, tourism, and sport in Iran. Journal of Vacation Marketing. 20:73-91. 2014
- The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran. Journal of Targeting, Measurement and Analysis for Marketing. 20:158-171. 2012
- Determining the Integrated Marketing CommunicationTools for Different Stages of Customer Relationship inDigital Era. International Journal of Information and Electronics Engineering. 2012
- A Brand Oriented Model in Service Organizations with an Emphasis on Airlines. Journal of Economics, Business and Management. 5:54-58.