Ruhai Wu
Associate Professor, Marketing

Ruhai Wu is an Associate Professor of Marketing at the DeGroote School of Business. His research expertise spans industrial and retail marketing strategies, including pricing, advertising, channel relationships, customer relationship management, and digital platform management. Dr. Wu employs both game-theoretic modelling and empirical analysis to examine the strategic behaviours of firms and consumers and their impacts on market outcomes.
His work has been published in leading journals in Marketing, Information Systems, and Operations Management, and he has received more than ten competitive research grants from prestigious agencies such as the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC).
Dr. Wu’s recent projects explore topics such as e-commerce platform pricing and management, information asymmetry in supply chains, dynamic pricing in competitive markets, communication in joint consumption, and livestream e-commerce. He is also an active doctoral supervisor.