Leveraging a Virtual Community of Practice to Participate in a Survey‐based Study: A Description of the METRIQ Study Methodology

AbstractObjectivesTo power the METRIQ (Medical Education Translational Resources: Impact and Quality) Study adequately, we aimed to recruit > 200 medical students, residents, and attendings to complete a 90‐ to 120‐minute survey by leveraging a virtual community of practice (vCoP).MethodsParticipants were recruited using personal (conference campaign and e‐mails) and online (a study website and social media campaign utilizing Twitter, Facebook, blogs, podcasts, an infographic, and a YouTube video) techniques that leveraged relationships within a virtual community or practice. Participants received weekly survey reminders for 4 weeks and at the end of the rating period. Survey completion rates were calculated.ResultsA total of 380 potential participants completed an intake form (139 medical students, 120 residents, 121 attendings), 330 consented to participate, and 309 (81.3% of interested and 93.9% of consenting participants) completed the full survey (121, 88, and 100, respectively). The required sample size was achieved.ConclusionsThe METRIQ Study utilized a multimodal recruitment campaign that targeted a vCoP. It recruited large numbers of participants with high completion rates. Response rates could not be calculated given the uncertainty surrounding the number of individuals invited to participate.

Leveraging a Virtual Community of Practice to Participate in a Survey‐based Study: A Description of the METRIQ Study Methodology Journal Articles